Stories are more than a way to entertain — they’re a powerful tool for building connection, communicating ideas, and making information stick. From classrooms and workplaces to brands and everyday conversations, the ability to tell a compelling story can help us engage audiences, build trust, and make our messages more meaningful.
In this session, Tippie College of Business faculty members Rebecca Krause-Galoni and Nick Westergaard will explore the power of storytelling through research and practice. Rebecca will share insights from her research on how and why stories connect with audiences, while Nick will take us inside Story Lab at Tippie and the work we’re doing to help students develop storytelling as a critical business skill. Together, they’ll explore what makes stories work — and why storytelling matters more than ever in how we communicate, lead, and connect.
X-ALT-DESC;FMTTYPE=text/html:Stories are more than a way to entertain — they’re a powerful tool for building connection, communicating ideas, and making information stick. From classrooms and workplaces to brands and everyday conversations, the ability to tell a compelling story can help us engage audiences, build trust, and make our messages more meaningful.
In this session, Tippie College of Business faculty members Rebecca Krause-Galoni and Nick Westergaard will explore the power of storytelling through research and practice. Rebecca will share insights from her research on how and why stories connect with audiences, while Nick will take us inside Story Lab at Tippie and the work we’re doing to help students develop storytelling as a critical business skill. Together, they’ll explore what makes stories work — and why storytelling matters more than ever in how we communicate, lead, and connect.
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