Professional sports may be played on the field and the ice, but building a successful franchise takes much more than what happens during the game. From cultivating loyal fans and strengthening community connections to developing business strategies and creating memorable experiences, today’s sports organizations operate as sophisticated businesses and influential brands.
In this session, Tippie College of Business alumni Kyleigh Selepa, community relations manager for the Chicago White Sox, and Maria Copozzi, business strategy coordinator for the Columbus Blue Jackets, will take us behind the scenes of the sports industry. Drawing on their experiences in Major League Baseball and the National Hockey League, they’ll share the strategies, relationships, and decision-making that drive success beyond game day. With the fall season underway, join us for an inside look at the people and priorities behind the teams we love to watch.
X-ALT-DESC;FMTTYPE=text/html:Professional sports may be played on the field and the ice, but building a successful franchise takes much more than what happens during the game. From cultivating loyal fans and strengthening community connections to developing business strategies and creating memorable experiences, today’s sports organizations operate as sophisticated businesses and influential brands.
In this session, Tippie College of Business alumni Kyleigh Selepa, community relations manager for the Chicago White Sox, and Maria Copozzi, business strategy coordinator for the Columbus Blue Jackets, will take us behind the scenes of the sports industry. Drawing on their experiences in Major League Baseball and the National Hockey League, they’ll share the strategies, relationships, and decision-making that drive success beyond game day. With the fall season underway, join us for an inside look at the people and priorities behind the teams we love to watch.
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